The Seductive 7

Stop Decorating the Fish highlights common and ineffective tactics organizations often use when responding to problems. We refer to these actions as the Seductive 7. We deliberately chose the word seductive. The things that often seduce us away from focusing on the core problem are shiny, alluring, and ubiquitous. They often promise an easy fix or immediate gratification while the real problem isn't quite as obvious. They are as follows: